Customer segmentation is the practice of dividing a company's customers into groups that reflect similarities among customers in each group. The goal of segmenting customers is to decide how to relate to customers in each segment in order to maximize the value of each customer to the business. Problem Statement or Business Problem In this project, we will perform one of the most essential applications of machine learning – Customer Segmentation. We will implement customer segmentation in Apache Spark and Scala, whenever you need to find your best customer. Customer Segmentation is one of the most important applications of unsupervised…
